When creating my digipak, I will follow the style of Jack White's 'Lazaretto' album as I like the colour scheme, the style and the theme in which Jack present's his work/music. The style is almost old fashioned and portrays Jack's music as retro and old fashioned with a modern twist; this appeals to the audience as it is unique and diverse therefore the audience feel enticed to buy his album. Jack is almost portrayed as 'mad' through the style of his hair as it connotes ideas and links between The Mad-Hatter from Alice In Wonderland (due to similar styles).
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