My Chemical Romance - Welcome to the Black Parade
As this video is under the alternative rock and punk genre and the band support their genre extremely well; by wearing particular styles of clothing like soldiers uniforms or historic leader uniforms, by wearing dark make-up, using isolated locations and dark lighting. The choice of their clothing is relevant and important to them as this is their particular look; by searching in Google Images "My Chemical Romance", you can clearly see throughout all their photos, they have a continuous style of this type of clothing. These costumes also support the narrative of the song, for example, in modern day parades, generally uniforms like this are worn therefore the fact that My Chemical Romance are wearing this style of costume suggests they are in a parade or a "Black Parade".
At the beginning of the video, there is a scene in a hospital. This is enhanced by the use of white outfits which connote doctors or nurses, there is the use of hospital beds and hospital equipment, which creates a sense of suffering or pain. This makes the audience feel uneasy and confused as to what's happening and why he is in the hospital bed.
This video is always in black and white; this connotes that this video is a flashback. The idea of a flashback is also supported by the lyrics as at the beginning of the song "When I was, a young boy". This is referring back to when the singer - Gerard Way, was a young boy with his father.
Ideology
The ideas behind this video relate to death. In New Orleans there is a parade of death - to celebrate the death of someone. This links to this particular video as the name of the song is "Welcome to the Black Parade". My Chemical Romance have a theme of death throughout all of their videos and albums therefore they support this theme through this video. The band's initial ideas behind this video were to appear with a look of sympathy and morbidity - they have achieved this welcome throughout the whole video by the choice of clothes, make up, setting and the style of camera colour.
Institution
My Chemical Romance are associated with the record labels Reprise, Warner Brothers and Eyeball; Warner Brothers being a major music label. Shortly after forming in 2002, the band signed to Eyeball Records and released their debut album I Brought You My Bullets, You Brought Me Your Love. In 2003, the band signed a record deal with Reprise Records and produced their second album Three Cheers for Sweet Revenge and in 2004, this album was awarded with the platinum status.
Audience
My Chemical Romance aim their music, albums and songs at teenagers around the age of fourteen to twenty. They especially focus on teenagers who continuously wear all black and who feel alone, isolated, confused and alienated. This band aim themselves at males as well as females which opens up their target audience to a mass audience.
No comments:
Post a Comment