Jack White - I'm Shakin'
In this music video, Jack White is more-or-less competing against himself through the use of music. This is demonstrated through contrasting costume and colour scheme; blue and black. Jack White's newest album is called Lazaretto and has a running theme of black and blue therefore because this song is on that album, it follows the colour scheme for this album. The lighting of this music video is cold and dark, this supports Jack White's individual attitudes and ideology.
Institution
Jack White is a well known musician who was front man for the famous band The White Stripes. In 2012, Jack produced and released his first solo album, Blunderbuss and then in 2014 he produced and released his second solo album, Lazaretto. The White Stripes was made up of Jack and his (now ex wife) Meg White, they were active from 1997 to 2011. Jack White has worked with many different music labels such as Warner Brothers, V2, Third Man Records (Jack White's own label), Sub Pop and Sympathy for the Record Industry.
Ideology
In this video, Jack is demonstrating that he has a split personality. This is enhanced through the use of filming him fighting against himself through the form of a song. The camera angles and edits used for this particular song are quick and distorted; this portrays to the audience that he is 'Shakin' therefore this video supports the narrative of this song.
Audience
Jack White's audience is a mass audience who enjoy music coming from The White Stripes, Bob Dylan and The Raconteurs; this is mainly because Jack is in two of these bands and Bob Dylan is Jack White's main inspiration. Jack's audience ranges from the ages of fifteen to about fifty. He has a wide target audience which means he has a mass audience. Jack worked with Warner Brothers who also have a mass audience as they are a major label, who produce music for multiple different artists. By working with this major label, it has gained Jack more popularity therefore he has become global throughout his work in the music industry.
Representation
As Jack is wearing a suit, this represents to the audience that he is a sophisticated and well respected man. Jack is notorious for wearing suits when performing live or when conducting a photo shoot therefore he is sustaining his image by wearing a suit in this video. This video represents two forms of Jack, for example the fact that one of him is blue, this suggests he is kind, happy and joyful whereas the other side is black therefore this represents that he is mad, dark and evil. This creates the feelings of confusion and interest for the audience as they want to find out more about Jack.
No comments:
Post a Comment