Advertising my music video

As the original music video featured on Vevo, I think it will be necessary to advertise my music video on Vevo too. Vevo is a global institution owned and operated (in cooporation) by Universal Music Group, Google and Sony Music Entertainment. Vevo specializes in advertising music videos from two of the three major music labels; Universal Music Group and Sony Music Entertainment. Although Evanescence worked with EMI (previously the forth label in "the major four" however it has now been sold to Universal Music Group), I feel Vevo will be a opportunistic way to advertise my music video. Evanescence obviously have a mass audience if they have previously worked with two of the three major labels therefore I think by advertising my music video on a global service, I can easily spread the word of my music video.

If I am going to advertise my music video via Vevo, I will use Vevo through the use of Youtube. Youtube is a global company that operates around the world; advertising many different ranges of music videos from all different kinds of genres. Evanescence have advertised their music videos through Vevo on Youtube therefore I think it will an effective way to advertise my music video. Youtube is owned by Google (which, in comparison owns Vevo), seen as though Evanescence is aimed at a mass audience, Youtube will be an extremely good opportunity to advertise my music video.

Evanescence also advertise their music on iTunes. iTunes is a great way to advertise their music because it is open to all different genres, interests and styles of music. Initially developed by Bill Kincaid, SoundJam MP was soon changed to iTunes when Apple purchased it in 2000. Apple is a global company which is easy access for anyone anywhere around the world. iTunes mainly specializes in music audio rather than music videos however you can watch music video via iTunes and then download them onto your iPhone.

Music channels are a great way to advertise music videos due to them being cheap and easily accessible by a mass audience. As of August 2013, approximately 97,654,000 American households received MTV therefore this is a brilliant place to advertise my music video. Sony Music Entertainment, Universal and Warner Brothers all advertise their music through music channels.

Facebook is as great way to advertise my music video because it is free to advertise. Although my institution is signed to a major music label and they can afford to advertise within big companies; I think Facebook is an extremely effective way to advertise my music video. This image shows the amount of people who use Facebook:

Facebook is extremely popular with teenagers, roughly 12 - 25; this applies to my music video. By advertising on Facebook, I will be primarily advertising my music video at the specific target audience my music video is aimed at.